The main idea was to stand out of the mass of traditional client magazines. First of all, by the means of the unusual cover. The front cover of the TimeFlies magazine for Nordica airline features contemporary Estonian design, and the title of the magazine on the cover of each issue is handwritten by the author of the featured work. The modern and minimalistic design of the magazine covers conveys without any additional words creativity of the new airline, attractivity of Estonian nature and success of the young Estonian designers.
This work was created for an advertising campain for the company Stolner, a firm producing high quality catering equipment. The title of the campain was "Professional Cooling Without Compromise". The firm's claim is to guarantee good quality of the food as well as maintain the quality with the delivery service. For finding a good advertising solution, the photographer and digital artist michael liebert, aproached this rather uninspiring theme in a humorous way. The foto is ment as an "eye-catcher" and should help the person looking at it to get access to the theme easily.
This series is called Multivision, it is multilayered photography, always made of three photographies, combined to an artwork. The aim was to transport the emotions and feelings, the character of a city into artworks. The physical transparency of these alterations belies their thematic opacity, which encourages the viewer to pause and piece together Mueller's process. Mueller obliges in revealing the emotional heart of his work, as he skillfully melds moments of mystery and intrigue with flourishes of contrasting colors and the intersecting lines of his superimposed structures.
This is a portrait series of girls with Down Syndrome to redefine beauty standards and open up a platform to encourage unconventional aesthetics. Disabled people have been an ignored part of our society and there is a need to explore the versatile interpretations of beauty and be more accepting.With this project, the artist wants to create a space in the fashion and advertising industry, ultimately to open channels catering to everyone, so that they can fashionably express themselves and be role models.
This series is called Paramnesie, it is multilayered photography, Florian W. Mueller plays with the abstraction of memories. Dreamlike landscape pictures, confronting the viewer with the question of his memories. Paramnesie (false memory) is the psychological phenomenon in which a person recalls a memory that did not actually occur. He chose the round presentation based on early japanese photography and as a visual parallel to a keyhole. A keyhole to memories, even if these are “false” memories.
The grapes of Toscany are famous because the wine. These photos are which taken with olio painting style and vintage elements for example the hand made lace textile, which shows more typical characters. And use color of antique olio painting, to create a relationship between art and comercial products photography.
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